August 2013  

Chapter News

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The School of Business Administration (SoBA) at the University of California, Riverside is a nationally-ranked and internationally-recognized AACSB-accredited business school. With over 14,000 alumni, it is home to the largest undergraduate business program in the University of California system, as well as to the A. Gary Anderson Graduate School of Management (AGSM), which features MBA, Ph.D., Flex MBA, Master of Professional Accountancy (MPAc), and Master of Finance (MFin) programs. SoBA is positioned as a center of excellence in business education through cutting-edge research on the business challenges of the 21st century. 

The Director of Marketing and Communications is responsible for providing leadership and overall direction to the UCR School of Business marketing and communications activities. Under the direction of the Assistant Dean, External Relations, this position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies. 

In general, the Director will develop and manage school-wide marketing and communications programs, activities, and budget. Consult with each of the school's areas on unit-level marketing requirements and coordination. Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School. Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources. Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base. Oversee school-level media relations and communications, including website and other digital marketing opportunities. And manage an Assistant Director, Digital Marketing and Communications as well as third-party vendors. 

An initial key responsibility will be the management of a comprehensive brand assessment and market research project that will inform the School's marketing and communications activities for the next three to five years. 

This position will report directly to the Assistant Dean, External Relations and will be a key individual in the continued growth of a highly successful organization.

More at UCR Job Listing

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Dr. Annie Hough-Everage Joins us for First PRSA-IE luncheon of 2014

Dr. Hough-Everage, Professor at Brandman University joins us January 15th as we explore building a brand through community engagement. Dr. Hough-Everage mentors students in credential, MAE and MAT degree programs. She'll be sharing her experience, creative ideas, and successes in establishing community engagement over the last four year between Brandman University and its local community. 

Register online before Janruary 13th for the early-bird rate.